"Prefer to see and feel an item"
"Can see, touch, try it on"
"No waiting for delivery"
"Ability to see and take products immediately"
"High delivery fees"
"I get to see the product. Images can be deceiving"
"Ease, range, price"
"Ease of finding products at the best price"
"Delivery to home"
"More choice. You can buy things online which aren't available in stores"
"Greater variety to choose from"
"Availability and competitive price"
"Easy, I don't have to rush to buy"
"The 98% of online shoppers not yet ready to buy are browsing. They’re looking around for inspiration. Checking out product specifications and product use. Comparing product ‘A’ with ‘B’ within the retailers’ assortment. To cater to them, retailers need to provide detailed product guides, how-to's and highlight contextual product images. By being inspiring and helpful retailers should see that this strategy will end up having a positive effect on the total conversion rate."