"Prefer to see and feel an item"
"Can see, touch, try it on"
"No waiting for delivery"
"Ability to see and take products immediately"
"High delivery fees"
"I get to see the product. Images can be deceiving"
"Ease, range, price"
"Ease of finding products at the best price"
"Delivery to home"
"More choice. You can buy things online which aren't available in stores"
"Greater variety to choose from"
"Availability and competitive price"
"Easy, I don't have to rush to buy"
What we see in the competitive picture at the moment is a lot of focus on convenience and price. But for us, they’re hygiene factors. Obviously you need to be aware of these things but a way to differ from your competitors is to actually be inspirational. Our new strategy is called ‘Experiences like no other’ where we aim to take more ownership of the whole customer journey and look at where we can inspire people, not just in the buying process but also before and after buying our products.