The Behavior of Online Shoppers Survey 2021

Inspiration in retail is now a must, not a maybe. Uncover what shoppers want and how to keep them engaged.

Rethink, inspire, engage
Retail is an incredibly competitive industry. It’s time to rethink how you connect with your audience and convince them to buy. Retailers must build a shopping experience designed to inspire.
"Most online stores are not inspirational because most retailers don't understand the customer journey fully. For shoppers, the whole inspirational journey, product evaluation and research is a huge part of buying online. But most of the resources retailers put into their webshops are targeted only at converting the 2% of shoppers looking to buy."
Hannu Vangsgaard, Digital Acceleration Consultant

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